Blackline Platform
THE OPERATING LAYER FOR
CREATOR-LED USER ACQUISITION.
Launch campaigns. Activate creators. Track content. Measure the users that matter.
Built for brands and creators.
Product
ONE PLATFORM. TWO SIDES.
FOR BRANDS
Build and manage creator-led campaigns from one workspace.
- Campaign creation
- Creator applications
- Content review
- Attribution
- Performance
- Reporting
FOR CREATORS
Discover campaigns, create content and track your performance and earnings.
- Campaign discovery
- Applications
- Campaign briefs
- Content submissions
- Performance
- Earnings
Workflow
FROM CAMPAIGN TO CONVERSION.
01
CREATE
Build the campaign around the objective, audience, offer and economics.
02
ACTIVATE
Creators discover campaigns, apply and get activated.
03
DISTRIBUTE
Creators publish content and distribute campaigns through their audiences.
04
MEASURE
Track content, clicks, signups, qualified users and downstream outcomes.
Positioning
BUILT AROUND THE CAMPAIGN.
Blackline connects campaign strategy, creator operations, content workflows and performance data in one operating layer.
CAMPAIGNS
CREATORS
CONTENT
ATTRIBUTION
PERFORMANCE
REPORTING